Art Direction, Design, Print, Branding
Spec Work
AD + CW
: Tram Cu
This campaign leverages nostalgia and sentiment to reaffirm Coca-Cola’s iconic status, reminding consumers that while trends come and go, some things are timeless. By embracing tradition rather than chasing constant change, Coca-Cola reinforces its legacy as the world’s most beloved and enduring beverage for over a century.